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September 2011

Should You Be Getting Out More?

Studio Voltaire private view on Deborah Henry-Pollard's blog on Catching FireworksIf you work in the visual arts, how do you regard going to private views?  A good chance for a chat with mates?  A free drink?  A cheap night out?  

Have you ever thought how they can help you to develop your creative practice and promote yourself for the price of some business cards and a travel ticket? (And if the thought of networking strikes you with dread, just think of it as going out somewhere fun, but with a purpose!)  Going to private views can help you to:

Raise your profile – become a familiar face on the circuit and tell people about your work.

Make contacts – with galleries, potential collaborators, advocates of your work, potential purchasers / commissioners.  

Keep up with trends and information – find out the latest on exhibition opportunities, networking events, awards and prizes, funding.

Find out about private views, for instance:

  • Talk to your fellow artists, tutors, friends.
  • Visit websites such as www.newexhibitions.com, www.southlondonartmap.com, www.firstthursdays.co.uk for lists of galleries and join email newsletter lists.  (A cunning trick is to get an email address which you use specifically for mailing lists so that they don’t overwhelm your usual email inbox.)
  • Search Facebook forgroups / fan pages connected with art and join / like the pages. (To start with, I would recommend joining as many mailing lists and groups as possible.  As time goes on, you can then work out those which aren’t appropriate and scale things back.)  
  • Join the Arts Council News mailing list.  

Sit back and wait for the invitations to come in!  

Decide which to go to

Obviously, there will be work in which you have an automatic interest or a gallery / artist with which you have an existing connection.  

For the rest, ask yourself:
  • Is it a gallery where you want to exhibit? 
  • Who will be there – will it attract the type of person who might be interested in your work? 
  • Is it a high profile private view at which it will be good to be seen (or Tweet about)?
  • Who is involved in staging it – are there sponsors you could make contact with?
  • Will there be critics / art movers & shakers you can meet?

These aren’t the only things to think about, but just to get you into the habit of thinking through the possibilities. 

What to do when you are there

  • Be ready to initiate conversations – everyone at the event is there for the artwork and a simple comment about one of the pieces can break the ice.
  • Ask gentle questions of the other person (don’t make them feel they are being interrogated!)  People like talking about themselves. 
  • Talk about your own work.
  • Always have your business cards and invite them to visit your website to see your work. Most people will happily exchange business cards with you.
  • Have a good conversation with someone, but don’t stay all evening with them; circulate. 

If you are nervous about going on your own, certainly go with a friend but don’t fall into the trap of only talking to them all evening.  Make sure your focus is outwards to new people.

What to do afterwards

Did you get a lot of business cards?  Great.  But unless you do something with them, you might as well have stayed at home.  

  • Follow up the people you met with a polite “very nice / fascinating to meet you last night at...“
  • If you can, add a personal note (“was interested in hearing your views on...”) as people like to be remembered.
  • Make sure you have a link to your website and invite them to visit it. 
  • If you have a newsletter / blog, invite then to join up.
  • On the back of their business card, make a note of where you met the person.  Hopefully, you will be making so many contacts you will need a memory jogger when they get in touch with you about a possible project!  

(If you are not in visual arts, just think what your professional equivalents of private views are and adopt the same ideas.) 

Go out, have fun, promote yourself and if you see me at a private view, do come over and say hi!

I'd Forgotten I'd Done That...

Can you remember all the things you have done in your professional career? 

I ask because in recent weeks, it is a common thread which has woven its way through client conversations.  In the busyness of day to day professional life, we can forget some of the great work we have done in the past, or it has got lost as it was a small part of a bigger project.  It could also be that we do not recognise the relevance of what we have done in the hurry of actually doing it. 

Every so often, it is worth sitting down with your CV, a blank piece of paper and a pen (or a computer if you prefer) and write down everything you did as part of a particular job / project.  (This is relevant even if you are just starting out – look at any extra curricular projects you did at school / university which gave you new skills.)  For example, a long time ago I had a post as an administrator with a charity and did all the usual administratory things you would expect.  But along the way, under that great job description catchall of “and any other duties...”, I curated an exhibition of sculpture at the Commonwealth Institute and managed large conferences.  

Once you have gone through your CV, add in anything you have done on a voluntary basis.  Because we do this type of work out of a personal commitment, we often forget to acknowledge what we might have learned.  (For example, in my voluntary life, I have developed very good group management skills through chairing boards.)  

Okay, we’ve done professional and voluntary lives, what about your life “outside” your professional practice everyday life?  Think about all the skills and experience you have there.  

  • Have you planned a big birthday party for a friend?  Event management. 
  • Have you arranged a holiday for yourself, your partner, your children?  Multiple diary management.  (Actually, parenthood is one of the best basic trainings for business skills you can get!) 
  • Do you play football?  Team building skills. 
  • Have you sat down with your bank statement and worked out how much money you have for food, going out, rent, etc., for the next month?  Budgetting. 

Yes, okay, with some of these, you might need to develop the skills further, but you already have a good introduction.  

What is the point of doing all this work?  

If you want to move into another area of work and need to make an application for a job or project, seeing what you have already done can give you valuable evidence which you can add to your CV / covering letter / project brief, as well as giving you confidence that you have already had relevant experience.  

If you aren’t sure which direction you want to move into, it can give you a great overview of options, things you might not have immediately considered.  For example, my running conferences could be a great opening for a new career in event management. 

Even if you think you don’t have particular experience, you can often find that the skills you have are transferrable.  For example, you may see a piece of work as successfully creating a piece of sculpture to be installed at a particular gallery on a particular date.  In business skills terms, straight away we are looking at time management, logistics, client liaison, resource management, budgeting...   

Another important element to all this is that it gives you a chance to sit back and acknowledge exactly what you can do and have achieved to date.  You would be surprised how many of us forget just how versatile and great we are on a day to day basis!  

Now, I suggest you block yourself out half an hour, get a cup of your favourite beverage and do your own skills audit.  At the end, read it through then say, “Yeah, that’s me and I’m great!”  Then look how you can use all these newly recognised skills to move your practice forward.

Freelance Five

I have been blogging on another site, this time dispensing my thoughts on being a freelancer.

Check out some of the other great advice from other freelancers whilst you are there.

Take Five with Frances Booth

I met Frances Booth recently at an event where she gave a 20 minute taster workshop on how to approach a piece of writing.  She gave the group a couple of quick tips which I have found an invaluable basis for any written work.

Frances Booth runs writing training and is a writer and photographer, at www.herearesomewords.com and www.herearesomepictures.com.  Sign up to her October writing course or November writing course to get more tips about writing for social media and writing for the web.

In your professional life, what is the single best thing about what you do? 
As with many creative pursuits, one of the best things is that element of ‘getting lost in it’. This is one of the things I most love about photography. Nothing exists other than the camera and what I can see through it.  

When you are in that space your breathing slows and you become completely relaxed and at one.

The same happens when I’m absorbed in writing a piece. With writing, I also love what words can do. I love shaping them, and I love creating images that trigger thoughts and stick in minds. (Think about whether a phrase actually means something or is just an automatic sentence that you’ve heard so many times it loses meaning.)  

Words have got so many possibilities – they’re amazing to work with.  

When I’m editing (I analyse websites/blogs/articles for other people) I love re-shuffling and re-crafting to include exactly the right word.  

When I’m teaching (writing) I love being able to motivate and inspire people to be brave and confident with words. Often it doesn’t take much (just a couple of hours) for a person to transform their attitude to their writing. It’s really common to get stuck at some point. Often just talking through your words or message can open up massive insights about messaging or the purpose of a blog, for example.   

Do you have a creative hero / heroine and if so, why? 
No. 

I do love it though, when I come across a really well written piece or book (I love Ian McEwan’s work for example).    

What piece of advice do you wish you had been given at the beginning of your career?  
That your voice and your style of writing is enough – write it how you would write it – that is why the editor (or the business) has commissioned you.  

Finding your ‘voice’ can take a long time for a writer. It’s your own personal style of writing, the thing that makes you you. If you know a writer well and you read their writing, you’ll often be able to ‘hear’ them speaking.  

How do you find your voice? Be confident. Don’t try and write for everyone. Write as if you’re writing for one person (your ideal reader) who will get everything you say. You don’t need to over-explain it.

One aspect of my style is I like going in circles (rounding things off where I started) in a feature-type piece. I also love clear language and finding exactly the right word. I don’t like waste.       

If you hit a creative block, what is your top tip for getting through it?  
If you write every day, writing becomes something with less ceremony attached to it. You also need to keep topping-up your inspiration, and switch off distractions.  

To get inspiration I spend time outdoors, in nature (this is what I take photos of too). I also often switch off entirely (from email and Twitter and To-Do lists) so I can actually think.  

These are three tips I teach on my courses for defeating the blank page:  

Start
Set yourself 20 minutes and just write for that long (you’ll find you write for 30, 40, 50 …)
Don’t edit at all, just write. Then you’ll have something to edit later  

It’s also important to listen to when you are trying to stop yourself being creative. You’ll be able to hear yourself saying: “But there’s not enough time” “I really need to get to x-a-place as soon as possible” “I’ll just do y first”. Ignore it.  

Deciding to go and do something creative (for example take photographs of the autumn leaves), is a great start. But it’s not enough. Enough is hearing the voices that try and sabotage it, putting them to one side, and actually taking those photos, writing that piece, or painting that picture.  

That said, there are some uses for procrastination (or – not to sugar-coat it – faffing). The kitchen will be sparkling, the skirting boards, even, pristine.  

I often get to the point where I have faffed around so much that I am desperate to start writing.  

Then, once I actually sit down, I focus entirely. In a way, it’s a fast way to do it. The words usually fly.            

And finally, for fun, if you were a shoe, what type of shoe would you be and why? 
I’d be a pair of dance shoes. I love salsa dancing. 

These would be no ordinary dance shoes, however. They would go – magically – with every outfit. They would also be the most comfortable pair of shoes you owned.   

There’s not really a parallel, but I do also love the way rhythm applies to writing. It’s often what makes the difference between a piece that is great to read, and one that you lose track of and switch off mid-way through. The second one just doesn’t ‘sound’ right.

The Oxford Concert Party


One of my clients, The Oxford Concert Party, will be playing a public concert in Oxford on Tuesday 18 October. 

The gig is going to be recorded to create a live CD which will be launched in 2012 to celebrate their 20th anniversary.  The concert will consist of music they have not played in public before, including new compositions by the Artistic Director, Arne Richards.    

The Oxford Concert Party charms and delights their audiences wherever they go.  Their music is an original blend of many genres, from Baroque and Latin American to Eastern European, Parisian, Scottish and Irish.  

Come along and be part of the recording for our first LIVE CD!  Tickets from Tickets Oxford.