What Will You Do Today?
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What Will You Do Today?



I have written in the past about visioning, goal setting and affirmations.  These are all really important things when setting out where you want to go and reinforcing the mindset to get you there.   

I do believe from my own experience that once you start putting your message and intention out into the world that things can line up in your favour. 

However, before you think that I only advocate 'think happy thoughts and all will come to you', you would be wrong.  Once you have your vision and goals in place, you then have to take action. 

Let me give you an example from my own background. 

Many years ago, I was working on the edges of theatre administration and decided that I wanted to get into theatre marketing.  I had no idea of the breadth of ‘theatre marketing’, what I needed to know, how I could learn or how I could get into the sector.  I also didn’t know anyone who worked in theatre marketing.  The only thing I had was a huge pile of programmes from all the shows I had seen in the previous 12 months. 

I went through every programme and made a list of all the people listed in the credits as being responsible for the marketing of each show.  I ended up with a list of 50 people, for who I found addresses. 

I wrote to every single one of them.  The letter was just a polite 'I would like to do what you do - do you have any advice?' type of letter.  I also sent them my very thin CV.  (A side advantage was that I learnt to type as that this was the days before computers - oh yes, they did exist - and so I had to produce 50 letters and 50 CVs on a manual typewriter.)  Oh, by the way, before you think I was an over eager extrovert, I wrote letters because I wasn’t brave enough to telephone. 

I sent the letters off and waited for what I expected might be 4 or 5 responses. 

I got 48. 

A few were very nice letters with great bits of advice, courses to go on, books to read, places to look for jobs.  Most were generous invitations to come in and see them for a chat. 

I spent a very happy couple of months using up my holiday entitlement in odd half days visiting little cramped offices at the top of old theatres to smart swanky suites, and everything in between. 

I got to meet some really fabulous, inspiring people.  I heard their stories and listened to their advice.  I learnt so much about theatre and marketing and was able to make some informed decisions about defining my goal and what to do next.  I went to events and met more people. I built up a network.  It was also very good fun. 

After a couple of months, I got a phone call from one of the people to whom I had written inviting me to a job interview, resulting in a year long contract with Cameron Mackintosh, which in turn led to a contract with the Society of London Theatre.  Goal reached. 

So, what action will you take today to move you towards your goal?


If this has struck a chord with you and you want to find out if coaching will support you, check out how we could work together and get in touch.

2 Comments to What Will You Do Today?:

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Deborah on 09 May 2012 10:07
Here is a great blog by Dave Trott which also shows the power of direct mailing to kick start your career. http://www.cstthegate.com/davetrott/2012/05/the-best-advice-i-ever-had/ (Dave Trott's blogs are always excellent - well worth adding to your reader feed.)
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Sarah Gilfillan on 07 June 2012 17:05
What a great, inspirational story! I have a similar one too involving a photocopy of the Creative Handbook and a phone box!
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