Did you buy food this week?
I bet you did, whether it was a big, organised weekly shop, grabbing a sandwich as you were dashing between meetings, or something inbetween. Whether you love and savour food or just see it as a necessary fuel, it is something that we all need to survive.
I mention this blindly obvious fact because I was in Sainsbury's last week (other major food retailers are available) selecting vegetables and I heard myself thinking peevishly, "but I did this last week...".
After I had taken in the ridiculousness of the thought, I noticed that it reminded me of something which a couple of clients had mentioned. In their different situations, they had done some marketing (some online and some face to face) and then had waited for the rush of new clients. Which hadn't happened, at least not to the extent they had expected. They thought they just had to do the marketing/networking once and that would open the floodgates to everlasting business.
They hadn't realised that in the same way that we constantly need food to fuel our bodies day to day, our businesses need the daily (or at least weekly) fuel of marketing to help keep them alive. Like our food, we often need less than we think, but it needs to be consistent and good quality. Whatever your preferred marketing methods, you need to build them into your regular routines, whether it is 10 minutes a day on Twitter, a networking meeting a week, an hour a week on phone calls to contacts. Pick your tools, like your favourite meals, and use them regularly. And now and then, throw in something new to vary your diet or for a treat.
If you need help with getting started, I have previously written a blog about networking and about keeping track of your actions.
If this has struck a chord with you and you want to find out if coaching will support you, book for a Light the Blue Touchpaper session.