Shopping for Clients
 -
RSS Follow Become a Fan

Delivered by FeedBurner


Recent Posts

Use Those Post Holiday Blues
Take Five with Edmund Palao
Coaching, Not Telling
Plate Spinning and the Art of Project Management
What to Take From Compliments

Most Popular Posts

Take Five with Trina Dalziel
Take Five with Nina Farrell
Take Five with Alexandra Harley
Creatives Blocks - They Happen to Us All
Take Five with Claire Meredith

Categories

Advent Calendar
Attitude
Coaching
Creativity
Ebook
Events
Motivation
Productivity
Seasonal
Take Five
Tango
Tools
Well being

Archives

July 2017
June 2017
May 2017
April 2017
March 2017
February 2017
January 2017
December 2016
November 2016
October 2016
September 2016
August 2016
July 2016
June 2016
May 2016
April 2016
March 2016
February 2016
January 2016
December 2015
November 2015
October 2015
September 2015
August 2015
July 2015
June 2015
May 2015
April 2015
March 2015
February 2015
January 2015
December 2014
November 2014
October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010

powered by

My Blog

Shopping for Clients


Did you buy food this week?  

I bet you did, whether it was a big, organised weekly shop, grabbing a sandwich as you were dashing between meetings, or something inbetween.  Whether you love and savour food or just see it as a necessary fuel, it is something that we all need to survive. 

I mention this blindly obvious fact because I was in Sainsbury's last week (other major food retailers are available) selecting vegetables and I heard myself thinking peevishly, "but I did this last week...". 

After I had taken in the ridiculousness of the thought, I noticed that it reminded me of something which a couple of clients had mentioned.  In their different situations, they had done some marketing (some online and some face to face) and then had waited for the rush of new clients.  Which hadn't happened, at least not to the extent they had expected.  They thought they just had to do the marketing/networking once and that would open the floodgates to everlasting business.

They hadn't realised that in the same way that we constantly need food to fuel our bodies day to day, our businesses need the daily (or at least weekly) fuel of marketing to help keep them alive.  Like our food, we often need less than we think, but it needs to be consistent and good quality.  Whatever your preferred marketing methods, you need to build them into your regular routines, whether it is 10 minutes a day on Twitter, a networking meeting a week, an hour a week on phone calls to contacts.  Pick your tools, like your favourite meals, and use them regularly.  And now and then, throw in something new to vary your diet or for a treat. 

If you need help with getting started, I have previously written a blog about networking and about keeping track of your actions. 

Bon appetit!


If this has struck a chord with you and you want to find out if coaching will support you, check out how we could work together and get in touch.

0 Comments to Shopping for Clients:

Comments RSS

Add a Comment

Your Name:
Email Address: (Required)
Website:
Comment:
Make your text bigger, bold, italic and more with HTML tags. We'll show you how.
Post Comment