December is a strange time for freelancers. On the one hand, you might be hectically trying to get work finished before the break or on the other, you are left waiting for work until the New Year as potential clients are winding down.
Whichever camp you find yourself in, December is a good time to be networking. Received wisdom will tell you that if you work alone, you won't have an office party. This doesn't mean you need to be sitting at home during the festive season like a Billy No-Mates.
If you have been busy during the year making contacts or going to events, it is surprising how many Christmas parties you will get invited to. They could be run by colleagues, collaborators, suppliers, venues, networking groups, professional bodies and of course, social groups. Whoever hosts them, they are great opportunities to touch base with existing contacts and make more.
Even for the most Scrooge like, it is worth getting involved with the seasonal jollity whether it is drinks at the pub or a sit down meal. If you have a product or service which can be packaged as a Christmas gift, you might get a chance to catch the last minute gift buyers. You can pick people's brains about their plans for the New Year so that you can be ready to get back in touch with them in January. As they look ahead, you may even start to sow seeds about ways they might need your work in the next 12 months. At the very worse, you will meet a bunch of great people to add to your network who may be very useful to know at some point in the future.
So, put on your party shoes, pack your business cards and get out there!
(For hints on how to network, check out my blog from September 2011)
If this has struck a chord with you and you want to find out if coaching will support you, check out how we could work together and get in touch.