Sarah Gilfillan is a style consultant with her own business, Sartoria Lab, which she launched to fill the gap in the market for Personal Shopping and Styling specifically for men. She helps men to build confidence and personal branding, both of which are very important if you want to make a good business impression. She has worked on menswear editorial pieces for magazines and newspapers including Loaded Fashion, Attitude, and The Independent and on TV for shows such as That Gay Show, Swank and Designed by Emanuel. She has worked with various bands and celebrities including Ewan McGregor, Coldplay, Chris Moyles, Badly Drawn Boy and Rufus Sewell. She has styled for many advertising and PR campaigns such as Topman, Fred Perry, Bodyshop, Virgin and Coca-Cola. She writes an excellent blog with tips and ideas on fashion and style, and has a monthly newsletter for which you can sign up.
In your professional life, what is the single best thing about what you do?
I love helping people and I'm really lucky that I get to do that all the time with clients. Whether it's putting together a smart casual look for dress down days or finding things to fit their physique, I love that I can help guys to save time or simply look good.
Do you have a creative hero / heroine and if so, why?
Paul Smith is my creative hero. He's consistently great without getting boring, but always remains true to himself. He's also a thoroughly nice and normal sort of chap!
What piece of advice do you wish you had been given at the beginning of your career?
I wish someone had told me to do a course in marketing and PR! You may have a fabulous product but if no one knows about it, you won't be very successful. I also wish I'd realized that all the time you weren't actually on a job you needed to be making progress towards getting the next one!
If you hit a creative block, what is your top tip for getting through it?
Contrary to what lots of others say, I have to stick with it and work my way through it. I wish I could go off and suddenly get inspired but for me that's just another way to procrastinate! Instead I have to force myself to make a start and eventually it all comes together.
And finally, for fun, if you were a shoe, what type of shoe would you be and why?
I'd be a high heeled brogue. I love the menswear aspect of this mixed up with the femininity of a heel. I also like the retro 40's feel and the fact that I used to wear a pair to school that I loved and made me feel ultra cool!