Delegating means letting others become the experts and hence the best.
Have you got a lot on your plate that isn’t getting done? You don’t have enough time, or the right skills, or there are jobs that you just find tedious: marketing; social media; accounts; tax; business planning; completing applications for trade fairs; putting all those business cards into your database; cleaning your flat …
But you know these things should be done to keep you on top of your business or keep your life in order, so you start them half heartedly. Or you hide them under other work to try and forget about them. But you feel guilty as the tax deadline approaches, or you miss the chance to be in the show which could have made all the difference because you forgot to fill in the form, or you have lost the card of that lady who runs the gallery. And all the while, the energy you are using to avoid these jobs is being deflected away from important your creative work.
So why not get someone else to do them for you?
You may be held back by the financial aspect; getting someone to do these jobs costs money. However, spending an hour creating a piece of work you can sell for £200 is a much better deal than spending £30 or so a month on someone to do your accounts. And if you can’t afford it now, you can have it as something to aspire to. Find out how much professional time you need to buy and get a quote - it might be more obtainable than you think. One of my contacts felt that the one thing which would make a difference to her and give her more space to work was to have a cleaner, but thought it would be way too expensive. She did some research and found out that for the size of her flat, she only needed a cleaner once a fortnight for a couple of hours and that she could afford it if she stopped buying her daily skinny latte. (Personally, I never do any laundry - it goes to the dry cleaners or for a service wash and the time I save goes on building my business.)
There are people out there eager to use their skills and expertise to help you, or would love to have the opportunity to play in your game, people who are experts in their fields who can give you the time to be the expert in yours. You will get freed up to do your most important work and create a support network who can also become ambassadors for you.
What can you aim to delegate in the next 6 months?
If this has struck a chord with you and you want to find out if coaching will support you in working out what needs delegating, book for a Light the Blue Touchpaper session.