Andy Fairweather is Director, Website Designer and Brand Designer at Brand Aspect, helping business owners get the maximum ROI from their web properties. He is also Creative Director at Vidshorts, which specialises in producing videos of under five minutes in length, to market your business. He understands that however attractive a website is, it only counts as a great design if it is actually producing results for you.
Andy was the cinematographer on my film, 'This is Not a FIlm About Tango' and at every step of the way, he was supportive, enthusiastic, encouraging and a wealth of useful information. When it comes to filming and editing, Andy really knows his stuff and produces professional, beautiful work which exceeds all expectations. In all his design work, Andy is creative, inventive and technically knowledgeable. He makes sure he understands exactly what you want to achieve. He then does what he can to make sure that you get what you want, going the extra mile to get it just right. In addition, he is a wonderfully calm, patient presence, with a great sense of humour, never getting stressed at any point.
In your professional life, what is the single best thing about what you do?
The biggest joy is seeing a project through from its inception to its completion. I love working with people who have an embryo of an idea and I feed off their enthusiasm. Often these ideas are about new businesses or fresh takes on an existing brand. It’s then my job to find ways to deliver what they are looking for. More often than not the projects I do have diverse elements, for example a current project involves combining packaging design, an e-commerce website photography video and print and delivering that level of diversity is a huge positive
Do you have a creative hero / heroine and if so, why?
This question took me a few days to mull over. When it comes to videography, I love the work of Edgar Wright who has an absolute knack to making visual comedy both impactful and fast paced. If I were one day able to pull off something half as thought through in a similar medium I’d be happy.
What piece of advice do you wish you had been given at the beginning of your career?
You can never do to much planning. I used to think the exercise of planning was a waste of time when you know in your mind what you want to achieve. The problems with not sitting down and spending the time working out exactly how you're going achieve whatever project or business goal you set yourself is you’ll likely take double or triple the time you would if you had a plan. Someone recently told me that for every one minute you spend planning you save up to 20 minutes on delivering the task.
If you hit a creative block, what is your top tip for getting through it?
Get out of your environment. There is nothing worse than staying within the same four walls when you feel like you can’t get anywhere. Go out, walk round the block, go to the gym, whatever floats your boat. Also if you practice mindfulness techniques when you are away from your environment, that is to really focus on your being state and not the work that’s causing you the creative block.
And finally, for fun, if you were a shoe, what type of shoe would you be and why?
A loafer, principally because the word loafer sounds funny to me, loafer. Thinking more in to this, the humble loafer is both practical and gets you where you want to go over a variety of terrains therefore I am proud to call myself a loafer.