Zoë Chan of überbaby is a graphic designer from London who has a particular love of typography. Her portfolio includes graphic design and branding for estate agents, childcare providers and luxury accessory brands. Her new venture, Clarity for Creatives, is a ‘brand catalyst’ – specifically helping creatives to gain a deep understanding of their values, personality, vision and target audience, whether they are pre-start-up, start-up or established businesses. Typography is at the core of all her work and alongside her branding work, Zoë is also a typographic letterpress artist, which shows up in her Typelark work, designing then hand-printing typographic art for graphic gifts, greetings cards and bespoke work including invitations and announcements. It is great fun following Zoë in Twitter (@uberbabygraphic) as she often posts images of beautiful (and occasionally creepy!) vintage cards and adverts involving typography.
In your professional life, what is the single best thing about what you do?
For überbaby and Clarity for Creatives it’s seeing people’s lightbulb moments when I help them to unpick their why, so they can go ahead with their project with much more clarity and confidence.
Typelark on the other hand is purely selfish! I love spending hours looking at beautiful typography and lettering, researching interesting topics and to spread my love of it! And moving back from digital to analogue.
Do you have a creative hero / heroine and if so, why?
I have way too many! One would be filmmaker Wong Kar Wai, his stories are brought to beautiful life with highly stylised and magnificent cinematography. He manages to tell whole and complex stories with subtlety and minimum effort and often minimum dialogue. There are many others I love, designers, writers, actors, songwriters, musicians...
What piece of advice do you wish you had been given at the beginning of your career?
To get over myself and don’t overthink everything, just get on with it; you can only learn through doing. And also to not to constantly compare yourself to others in your field.
If you hit a creative block, what is your top tip for getting through it?
Stop and do something else completely unrelated - go out, run, watch TV, read, sing - then go back to it a bit later with a clearer mind. If time permits, overnight is good (I seem to get ideas in my half-asleep / half-waking up phase...).
And finally, for fun, if you were a shoe, what type of shoe would you be and why?
I would be a more feminine style biker boot. On the darker side, edgy and cool, yet robust and mean business!