Many of you want to make your creative practice into a business, but are put off by the jargon, don't know what you need to consider, or know how your business is going to work.
You might know there's stuff around marketing, but don't know to whom or how. You might not have identified who your customers are and how you will get to them. You might not be sure exactly what the products/services are that you offer. Then there's all that stuff around money.
The Business Model Canvas is a great tool for identifying and pulling together all the elements of building a business. This tool was initially proposed by Alexander Osterwalder in 2004 and devised with the input of over 470 practitioners before its release in 2008.
With one sheet of paper (and a fistful of sticky notes), the BMC lets you experiment with ideas, to to work out what you need to be doing, find where there are gaps and who can help you along the way, moving you into action. It is a tool that helps you to tell the story of your business to yourself and to others.
Many creatives don’t like the idea of business plans because they feel constricting; one of the many joys of the BMC is that it is there to serve you. It is designed to be flexible, so you can experiment and keep it current, ditching ideas that aren’t working and embracing new opportunities as they show up. By being on one page, it feels manageable and keeps the whole picture in front of you at any one time. And for creative people, there is the whole visual aspect which makes it easier to read.
It is a tool I use a lot with clients who want to get clarity on the business side of their practice and is the basis of an interactive workshop I am running for Be Smart About Art on Friday 28 April.
During the 2 hour workshop, I will explain the Business Model Canvas before you get the chance to begin to create your own. (This will be just the start, as your BMC will always be evolving and growing). The whole group will then work together to give you more ideas. You will leave with the plan that you can continue to develop to guide your business and your future.
There’s a maximum of six people at the workshop to ensure you get a quality experience and the time and attention to really get a good understanding of your business or idea – to get your business model breakthrough.